Denver, December 30, 2024 – Conversion Team today announced the public release of Nantu, a battle-tested Built on years of experience powering over 6,000 successful tests across hundreds of clients, Nantu brings enterprise-level experimentation capabilities to businesses of all sizes without the traditional cost barriers.
Nantu integrates seamlessly with Google Tag Manager (GTM) and other popular tag management systems, offering the same powerful features as premium A/B testing platforms while eliminating monthly subscription fees that typically range from $500 to $3,500. This release democratizes access to professional-grade testing tools, enabling more businesses to make data-driven decisions about their digital experiences.
“We believe that robust A/B testing shouldn’t be a luxury reserved for enterprise budgets,” said Devon Cox, President at Conversion Team. “By making Nantu open source, we’re removing the financial barriers that often prevent businesses from implementing proper experimentation programs.”
Key Features of Nantu:
- Seamless integration with Google Tag Manager and other tag management systems
- Advanced variation management and precise user targeting
- Comprehensive QA tools including preview modes and anti-flicker protection
- Integration with major analytics platforms including GA4, Adobe Analytics, and Matomo
- Built-in Microsoft Clarity integration for heatmaps and session recordings
- Production-ready codebase proven across thousands of implementations
While Nantu is available free of charge, Conversion Team offers optional professional services for businesses seeking additional support. These services range from technical implementation assistance to full-service test management, ensuring organizations of all sizes can maximize their testing programs’ effectiveness.
The platform is available immediately on GitHub, with comprehensive documentation and community support. For businesses interested in professional services or enterprise support, Conversion Team offers flexible packages starting at $495 per month.
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