DALLAS, TX — July 2025 For Chris Macaulay, CEO of Killara Outdoors, innovation isn’t a gimmick. It’s a mindset—embedded in how brands operate, grow, and win. “Innovation isn’t a department. It’s a posture,” Macaulay explains. “Everyone in the company should […]
How Killara CEO Chris Macaulay Powers Product Innovation From Within Read More »
DALLAS, TX — January 2025 When Chris Macaulay stepped in as CEO of Killara Outdoors in 2023, he wasn’t just entering the outdoor industry — he was aiming to rebuild it from the inside out. In his latest blog feature,
Chris Macaulay Takes on Outdoor Industry Gaps with Purpose-Driven Solutions Read More »
DALLAS, TX — June 2025 In an era where startup culture often glorifies hype, exits, and vanity metrics, Chris Macaulay, CEO of Killara Outdoors, is charting a different course — one that favors discipline over theatrics and long-term value over
Chris Macaulay to Founders: Build Something That Lasts With Discipline, Not Hype Read More »
DALLAS, TX — November 2024 In a market full of fast exits and short-term wins, Chris Macaulay, CEO of Killara Outdoors, is taking a different path—one defined by long-term thinking, operational discipline, and purpose-led brand building. In the newly released
Killara’s Chris Macaulay Champions Purpose-Led Growth in the Outdoor Industry Read More »
DALLAS, TX — December 2024 For Chris Macaulay, CEO of Killara Outdoors, great businesses aren’t just built on strategy, product, or capital—they’re built on culture. In the newly published article Culture as a Competitive Advantage: How Killara Outdoors CEO Chris
Chris Macaulay Puts Company Culture at the Center of Killara Outdoors’ Growth Strategy Read More »
SOUTHLAKE, TX — October 2024 Leaving behind a career in global advertising might sound like a gamble—but for Chris Macaulay, it was the start of something far more meaningful. “I was tired of trading time for money,” says Macaulay, now
DALLAS, TX — May 2025 For Chris Macaulay, CEO of Killara Outdoors, market volatility isn’t a signal to panic — it’s a call to lead. In his latest feature, Resilient by Design: How Killara CEO Chris Macaulay Navigates Outdoor Market
DALLAS, TX — March 2025 Most leaders talk about growth in terms of flashy launches or viral moments. But Chris Macaulay, CEO of Killara Outdoors, believes the real work of growth happens long before the spotlight. “You can’t scale chaos,”
Chris Macaulay’s 5-Step Growth Roadmap Redefines How Outdoor Brands Scale Read More »
DALLAS, TX — April 2025 For Chris Macaulay, CEO of Killara Outdoors, innovation isn’t a side project or buzzword — it’s the operating system. In his latest feature, The Innovation Mandate: How Chris Macaulay Fuels Progress in Outdoor Brands, Macaulay
How Chris Macaulay Embeds Innovation Deep into Every Layer of Outdoor Brand Building Read More »
DALLAS, TX — July 2025 In a market full of startup noise and overpromised strategies, Chris Macaulay, CEO of Killara Outdoors, offers a refreshingly clear blueprint: fix what’s broken, tell a great story, and build a team that can lead
Chris Macaulay’s Three-Lane Strategy Scales Outdoor Brands With Precision Read More »
